Oud and Majlis Culture

In Emirati homes, fragrance is woven into hospitality. The majlis, the gathering space where guests are received, is often scented with bukhoor, also known as dukhoon, its smoke a quiet signal of welcome and respect.

Oud sits at the heart of this tradition. Prized for its depth and warmth, it carries history and identity, a scent that feels both personal and shared. To offer it to a guest is to offer a piece of the home itself.

IV Perfume draws from this culture while keeping a modern touch. Our concentrated oud and bukhoor are made for the majlis and for everyday life alike, so the gesture of welcome can travel with you wherever you go.