A Season of Exhibitions

Beyond the larger exhibitions, IV Perfume has stayed close to its community through a series of events across the region. The house took part in the Yas event and in the 360 events during 2024.

These settings let people experience the range first hand, the eau de parfum, the concentrated oud, the bukhoor, and the body sprays, in their own time and on their own skin. A scent reveals itself differently to everyone, and that conversation matters to us.

Meeting the community in person keeps the house honest. It reminds us why we began, to create fragrances that stay in memory long after they fade.